New Brands On The Block – WTM May 2009
Anything new is just enough to drive us insane. From the attractive colour to the fresh fragrance, divine feel to the final finish, everything about “newness” soothes our eyes and reaches out to our ‘shopaholic’ souls. What if these new things were actually new brands on the block? Brands that we have been hungrily craving for in commercials and catwalks, but never had access to?
Fret not fashionistas and shopaholics! Some of the brands we’ve been drooling over have already made their way to our territory, while the others have just expanded giving us a wider range of mesmerizing and tempting new stuff to choose from. New brands just in time when spring is in the air, giving us plenty of choices in pretty prints, bright colors and fresh silhouettes and all the more excuses to indulge in a spot of retail therapy!
By Malene Birger
By Malene Birger’s signature mix of crisp Scandinavian design and cool references to 50′s and 60′s styling has seen it climb the fashion charts. If you love to dress with ladylike panache, you’ll be lusting after sheer blouses, shift dresses and embellished separates this season. “The fabric suits the weather here. It’s light and airy for summer and in with their winter-wear you can just warm yourself with a coat rather than wearing wool. It stands out from other brands in the field by targeting a wide and strong range of colours. This season lime- green and light purple are particularly in,” says Eva Dashti, owner.
A Danish Fashion House, established in 2003, By Malene Birger was brought to Bahrain by Eva because she saw a large customer response to the brand in her multi-brand store Rust. She decided to dedicate it a stand-alone boutique which was opened early this year.This is the third branch in the Middle East with the other two being in Kuwait and Dubai
You can find a wide range of accessories, handbags, shoes, casuals, formals and ready to wear. A brand concerned with beauty on every level, By Malene Birger pays incredible attention to detail, while never losing sight of the fact that each item must perform for our day-to-day lives. Every piece is a must-have purchase.
Be sure to take home key chains, sunglasses or scented candles with every buy. For information, call 17 582-345.
Blugirl
Blugirl, the romantic themed and flirtatious Italian designer wear that expresses ideal femininity was first shown at Milano Collezioni in 2002 and gained widespread acclaim. It opened its doors in Bahrain earlier this year and is the first branch in the Middle East. Other branches are distributed across the fashion capitals of the world.
Designed by Anna Molinari as prêt-à-porter for young women with a romantic inspiration and a witty and fun touch, Blugirl’s ready-to-wear line for girls and young women infuses with a touch of irony and youthful spirit and a clearly romantic vein. The collection has moved on from offering clothes for the young and very young to being a more mature line, dedicated to girls who have since grown into women – yet do not want to give up the humour and the irreverent style that are keystones of the brand.
“The presence of Blugirl in Bahrain will give way to exciting possibilities for our clientele with their refreshing and trend-setting range. It will provide them with the opportunity to avail the brand’s entire collection under one roof,” says entrepreneur, Faisal Ismail.
Accessories, bags, belts and shoes are today basic elements of the collection and are popular both on the Italian and other markets. Blugirl’s summery prints in light chiffon, purely inspired by Nature, are something to look out for this season! For information, call 17 585-388.
Luisa Cerano
Established in 1998, Luisa Cerano offers high-fashion clothing made of fine fabrics from Italy at affordable prices. Right from the beginning, Luisa Cerano positioned itself to meet the requirements of the confident and fashionable women across the globe by producing fashionable styling – from feminine elegance to the relaxed sporty look. Casually cut elegance, couture-style decorations, top-of-the-range high tech materials and the most affordable prices are what sets Luisa Cerano apart from the other brands.
“Towards the end of 2008 we launched the first exclusive showroom in Bahrain. 2009 will be a celebration of femininity with our spring/summer collections sensuously bringing together themes of Bohemian Chic, Mixed Bouquet and Going Global in an array of hippie tones and floral patterns accentuated and accessorized with a great love for detail,” says Amal Almoayyed, owner of Vogue group boutiques and the distributor of Luisa Cerano in Bahrain.
Accessories pursue a seductive game in the coming season; belts, scarves and oversized bags are key. Belts emphasize the feminine shape. Whether wide, worn high and tightly hugging the waist or narrow and loosely hanging around the hips, they create effective little hot spots in the overall look. For information, call 17 568-666.
Au Nom De La Rose
Au Nom De La Rose (In The Name Of the Rose) opened its first branch in Bahrain this month thanks to Nada Yateem’s passion for roses and gardening. “I am very passionate about the brand. From the beautiful roses, to the organic beauty products and delicacies. Every little item here is based on the rose and is specially flown in from Paris,” says Nada, owner.
While browsing the store you can look forward to scented candles, oils and pebbles, room fresheners, guest soaps, fragrances for men and women and mouth- watering delicacies of which rose-flavored chocolates, candies, jams, tea and rose petals crystallized with sugar are just a few!
Home fragrances like the room fresheners and scented candles come in many aromas to suit every mood. Evoking a tender balance between a fresh rose scent and a light vanilla-based musk, Birth is a scent intended for mothers and their new-born babies, or pamper yourself with For Me, a delicious scent just like a garden of roses. Marriage is a unisex scent with bergamot, jasmine, roses, hawthorn and grapefruit. It is as jubilant as a bride’s bouquet and can be used to congratulate newlyweds. Party with a fresh and fruity flavour of rose and litchi coated with almonds, or choose a spicy and sensual scent of raspberries, amber and vanilla to declare your Love.
Special gift boxes are available between the range of BD 9 and 20 and all items above BD 10 are delivered all over Bahrain for free! For information, call 17 561-616.
